000			01068nam a2200181Ia 4500
008			140223b2005 xxu||||| |||| 00| 0 eng d
020			_a9781591396192 _c0.00
082			_a658.802 _bKIM
100			_aKim, W. Chan
245			_aBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
260			_aMasscheusetts _bHarvard Business School Press _c2005
300			_a240p
500			_aPart 1: Blue Ocean Strategy Creating Blue Oceans Analytical Tools and Frameworks Part - 2: Formulating Blue Ocean Strategy Reconstruct Market Boundaries Focus on the Big Picture, Not the Numbers Reach Beyond Existing Demand Get the Strategic Sequence Right Overcome Key Organizational Hurdles Build Execution into Strategy Conclusion: The Sustainability and Renewal of blue Ocean Strategy Appendix A Appendix B Appendix C Notes Bibliography Index About the Authors
600			_aMarketing
700			_aMauborgne, Renee
942			_2ddc _cLB
995			_aTechnology Reference _eT0041950 _j658.802 _yT0041950
999			_c44622 _d44622