000			02064nam a2200229Ia 4500
008			140223b2012 xxu||||| |||| 00| 0 eng d
020			_a9781422187050 _c0.00
082			_a658.840951 _bSIL
100			_aSilverstein, Michael J.
245			_aThe 10 Trillion Prize: Captivating the Newly Affluent in China and India
260			_aBoston _bHarvard Business Review Press _c2012
300			_a314p
500			_aConsumption in China and India: the dawn of a golden age The new revolutionaries: the rise of the middle classes The boom of the superrich: the millionaires (and billionaires) The next -but-one billion: the future of the left-behinds Finding the new consumer: the urban centers and rural communities The power of the purse: the new female consumers Food and drink: acquired tastes: cookies, wine, whiskey and tea House and home: the "des res," furniture and the fridge Luxury: trading up in China and India: fast cars, watches, and catwalk clothes Digital life: Netizens, e-shoppers, and the new Internet giants Education : the escalator to higher-paying jobs Paisa vasool: how to captivate the newly affluent in China and India The boomerang effect: the global impact of the race for resources Fast forward: doing business and the accelerator mind set The BCG playbook: practical strategies for winning over new consumers in China and India A letter to the next generation: renewal and the American dream Worlds of difference: the regions of China and India Risks and the hit-the-wall scenario: how to manage volatility.
600			_a Consumers - Attitudes - China - India
600			_aAffluent consumers - China - India
600			_aConsumers - China - India
700			_aSibghi, Abheek
700			_aLiao, Carol
700			_aMichael, David C.
890			_aUSA
995			_ASIL _B011269 _CMGT-ENT _D736.30 _E0 _F049 _G021B/SEPT/2K13-14 _H0 _I0.00 _J995 26% SKN - SKN _L20130827 _UC _W20130924 _XVimal Journal World _ZGeneral
999			_c55152 _d55152