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008 140223b2007 xxu||||| |||| 00| 0 eng d
020 _a9788174465344
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082 _a659.1
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100 _aMurthy, S. N.
245 _aAdvertising: An IMC Perspective
260 _aNew Delhi
_bExcel Books
_c2007
300 _a418p
600 _aAdvertising
600 _aAdvertising Management
700 _aBhojanna, U.
890 _aIndia
995 _AMUR
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_J275 26%
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_XBooks India
_ZGeneral
999 _c55713
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