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008 140223b2012 xxu||||| |||| 00| 0 eng d
020 _a9788177083156
_c0.00
082 _a659.1
_bPON
100 _aPongiannan, K.
245 _aAdvertising and Brand Building: Principles and Case Studies
260 _aNew Delhi
_bNew Century Publications
_c2012
300 _a194p
600 _aAdvertising
600 _aBrand
890 _aIndia
995 _APON
_B010780
_CMGT-MAR
_D444.50
_E0
_F049
_G49201
_H0
_I0.00
_J635 30% SJ - SJ
_L20121017
_UC
_W20121107
_XBooks India
_ZGeneral
999 _c55714
_d55714