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| 100 | _aPongiannan, K. | ||
| 245 | _aAdvertising and Brand Building: Principles and Case Studies | ||
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_aNew Delhi _bNew Century Publications _c2012 |
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| 300 | _a194p | ||
| 600 | _aAdvertising | ||
| 600 | _aBrand | ||
| 890 | _aIndia | ||
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