000			01117nam a2200181Ia 4500
008			140223b2010 xxu||||| |||| 00| 0 eng d
020			_a9781422103159 _c0.00
082			_a658.802 _bDAV
100			_aD'Aveni, Richard A.
245			_aBeating the Commodity: How to Maximize Your Competitive Position and Increase Your Pricing Power
260			_aBoston _bHarvard Business School Publishing Corporation _c2010
300			_a194p
500			_aThe three commodity traps : from diamonds to glass The deterioration trap : how to manage market power to beat low-end competitors The proliferation trap : how to manage multiple threats to your competitive position The escalation trap : how to manage the escalating momentum of one-upmanship The diamond in the rough : how to keep finding your best competitive position.
600			_aConsumption - Economics
600			_aStrategic Planning
890			_aUSA
995			_ADAV _B009596 _CMGT-MAR _D736.30 _E0 _F049 _GCR4781 _H0 _I0.00 _J995.00 26% SKN-SKN _L20100909 _UC _W20100923 _XSoham Enterprise _ZGeneral
999			_c56619 _d56619