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008 140223b2006 xxu||||| |||| 00| 0 eng d
020 _a9788131400968
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082 _a658.8
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100 _aSreedhar, G. V. S.
245 _aBelow the Line Marketing: Concepts and Cases
260 _aHyderabad
_bThe ICFAI University Press
_c2006
300 _a222p
600 _aMarketing
890 _aIndia
995 _ABEL
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_D314.50
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_F049
_G127/1017/DEC/07-08
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_J425 26%
_L20071205
_UC
_W20071220
_XICFAI Press
_ZGeneral
999 _c56687
_d56687