000			01136nam a2200181Ia 4500
008			140223b2008 xxu||||| |||| 00| 0 eng d
020			_a9780470779606 _c0.00
082			_a658.827 _bBRU
100			_aBruce, Duncan
245			_aBrand Enigma: Decoding the Secrets of Your Brand
260			_aChichester _bJohn Wiley and Sons _c2008
300			_a328p
500			_aContents: Getting the best from this book -- Nightmares and dreams : the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together : the brand dream model -- Taking the brand dream medicine -- Deconstructing brands : a new way of sussing out the competition -- Engaging staff in the employer brand -- Web threats and opportunities -- An inspirational approach to innovation -- Renewing the dream.
600			_aBrand Management
700			_aHarvey, David
890			_aUK
995			_ABRU _B008327 _CS-N-S-N _D1994.30 _E0 _F049 _G99172 _H0 _I0.00 _J2695 26% _L20090411 _UC _W20090520 _XHimanshu Book Co. _ZGeneral
999			_c57059 _d57059