000			01129nam a2200169Ia 4500
008			140223b2006 xxu||||| |||| 00| 0 eng d
020			_a9780470027516 _c0.00
082			_a658.827 _bGRA
100			_aGrant, John
245			_aThe Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
260			_aEngland _bJohn Wiley & Sons Ltd. _c2006
300			_a310p
500			_aSect. I. Brand theory revisited -- 1. Challenges to the old model of branding -- 2. A new theory of branding -- 3. The trouble with trends -- 4. Strategy : finding a cultural logic -- Sect. II. A typology of brand ideas -- Building your molecule : 32 brand elements -- 1. New traditions -- 2. Belief systems -- 3. Time -- 4. Herd instincts -- 5. Connecting -- 6. Luxury -- 7. Provocative -- 8. Control -- Sect. III. Developing brand strategies -- Developing new brand ideas in practice.
600			_aBrand Management
890			_aUK
995			_AGRA _B008339 _CPKY-PKY _D2393.16 _E0 _F049 _GIN35 _H0 _I0.00 _J3234 26% _L20090414 _UC _W20090612 _XKushal Books _ZGeneral
999			_c57066 _d57066