000			01074nam a2200205Ia 4500
008			140223b2009 xxu||||| |||| 00| 0 eng d
020			_a9788180522833 _c0.00
082			_a658.827 _bSAG
100			_aSagar, Mahim
245			_aBrand Management
260			_aNew Delhi _bAne Books Pvt. Ltd. _c2009
300			_a214p
500			_a1. Introduction to Brands 2. Elements of Brand Management 3. Brand Identity 4. Brand Image: Customers Perception of Brand Identity 5. Brand Personality: Carrier of Brand Identity 6. Brand Communication 7. Brand Positioning 8. Brand Equity 9. Brand Extension 10. Ethical Brand Positioning: a new tool for Distinctive Positioning 11. Product Management
600			_aBrand Management
700			_aAgrawal, D. P.
700			_aGupta, Achintya
700			_aSingh, Deepali
890			_aIndia
995			_ASAG _B008435 _CMGT-MAR _D266.40 _E0 _F049 _GIN496 _H0 _I0.00 _J360.00 26% S-N-S-N _L20090715 _UC _W20090924 _XKushal Books _ZGeneral
999			_c57071 _d57071