000			01068nam a2200193Ia 4500
008			140223b2013 xxu||||| |||| 00| 0 eng d
020			_a9788132110590 _c0.00
082			_a658.827 _bBAI
100			_aBaisya, Rajat K.
245			_aBranding in a Competitive Marketplace
260			_aNew Delhi _bSage Publications India Pvt. Ltd. _c2013
300			_a229p
500			_aBrand management in competitive environment Brand, its meaning, value, and power Building brand identity in challenging times Building brand equity in fiercely competitive environment Brand strategy and brand extension Designing marketing programs to build brand equity Managing brands over time and building equity through Relationship Brand accounting and brand valuation
600			_aBrand name products
600			_aBranding (Marketing)
600			_aStrategic Planning
890			_aIndia
995			_ABAI _B011671 _CMGT-ENT _D333.00 _E0 _F049 _G324 _H0 _I0.00 _J450.00 26% SKN - SKN _L20140211 _UC _W20140311 _XPustak _ZGeneral
999			_c57120 _d57120