000			01136nam a2200169Ia 4500
008			140223b2009 xxu||||| |||| 00| 0 eng d
020			_a9788172238094 _c0.00
082			_a658.8270954 _bKAN
100			_aKant, Amitabh
245			_aBranding India: An Incredible Story
260			_aNew Delhi _bHarper Collins Publishers India Pvt. Ltd. _c2009
300			_a267p
500			_aCrisis as catalyst: the making of a brand called 'Incredible India 'God's Own Country shows the way: Kerala, where it all began Infrastructure: propping up the fundamentals Air transport: piloting the growth of tourism Hotels: creating room for growth E-business: making travel and tourism click Healthcare: holistic healing in India Sustainability: the itinerary for the future Poverty alleviation: tourism as key catalyst Through the looking glass: future of tourism Appendix: Brand India - where next?
600			_aBrand Management
890			_aIndia
995			_AKAN _B008462 _CMGT-MAR _D369.26 _E0 _F049 _GIN510 _H0 _I0.00 _J499.00 26% S-N-S-N _L20090803 _UC _W20091005 _XKushal Books _ZGeneral
999			_c57122 _d57122