000 00606nam a2200157Ia 4500
008 140223b2005 xxu||||| |||| 00| 0 eng d
020 _a9780470012833
_c0.00
082 _a658.827
_bFOR
100 _aFord, Kevin
245 _aBrands Laid Bare: Using Market Research for Evidence-based Brand Management
260 _aEngland
_bJohn Wiley & Sons Ltd.
_c2005
300 _a158p
600 _aBranding
890 _aUK
995 _AFOR
_B006945
_CS-N-S-N
_D2015.39
_E0
_F049
_G0042 (07-08)
_H0
_I0.00
_J2723.50 26%
_L20080310
_UC
_W20080327
_XPustak
_ZGeneral
999 _c57139
_d57139