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| 100 | _aUpshaw, Lynn B. | ||
| 245 | _aBuilding Brand Identity: A Strategy for Success in a Hostile Marketplace | ||
| 260 |
_aNew York _bJohn Wiley & Sons, Inc. _c1995 |
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| 300 | _a354p | ||
| 890 | _aUSA | ||
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| 995 |
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