| 000 | 01165nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 140223b2006 xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9780749447700 _c0.00 |
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| 082 |
_a658.83 _bMCN |
||
| 100 | _aMcNeil, Ruth | ||
| 245 | _aBusiness to Business Market Research: Understanding and Measuring Business Markets | ||
| 260 |
_aNew Delhi _bKogan Page India Pvt. Ltd. _c2006 |
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| 300 | _a310p | ||
| 500 | _aThe Business to Business Market Research Industry Sampling for B2B Research Trends in B2B Research What works and does not work in B2B research The B2B research process: I Desk research The B2B research process: II Quantitative research The B2B research process: III Quantitative research Costing: guidelines on the cost of projects Overviews of the business respondent, sectors and research applications Regional difference and comparisons in B2B research What it is like being B2B client and B2B researcher Training, organizational and ethics in B2B research | ||
| 890 | _aIndia | ||
| 995 |
_AMCN _B004877 _CA.D-A.D _D350.00 _E0 _F049 _G91555 _H0 _I0.00 _L20060824 _UC _W20060916 _XHimanshu Book Co. _ZGeneral |
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| 999 |
_c57771 _d57771 |
||