000			01135nam a2200169Ia 4500
008			140223b2011 xxu||||| |||| 00| 0 eng d
020			_a9780199551682 _c0.00
082			_a658.8 _bELL
100			_aEllis, Nick
245			_aBusiness-to-Business Marketing: Relationships, Networks and Strategies
260			_aOxford _bOxford University Press _c2011
300			_a351p
500			_aPART ONE: THE ORGANIZATIONAL MARKETING CONTEXT 1. The Significance of B2B Marketing 2. Organizational Buying Behavior PART TWO: INTER-ORGANIZATIONAL RELATIONSHIPS & NETWORKS 3. Inter-Organizational Relationships 4. Marketing Channels & Supply Chains 5. Industrial Networks PART THREE: BUSINESS MARKETING PLANNING 6. B2B Marketing Planning & Analysis 7. B2B Strategies & Implementation 8. Business Products 9. Business Services 10. Value & Pricing 11. Marketing Communication 12. Personal Selling & Sales Management
600			_aMarketing
890			_aUK
995			_AELL _B010409 _CMGT-MAR _D1977.56 _E0 _F049 _G214 _H0 _I0.00 _J2789.22 29.10% PKY - PKY _L20110314 _UC _W20110327 _XPustak _ZGeneral
999			_c57800 _d57800