000			02049nam a2200193Ia 4500
008			140223b2010 xxu||||| |||| 00| 0 eng d
020			_a9780230241855 _c0.00
082			_a658.827 _bDIN
100			_aDinnie, Keith
245			_aCity Branding: Theory and Cases
260			_aNew York _bPalgrave Macmillan _c2010
300			_a239p
500			_aIntroduction to the Theory of City Branding; K.Dinnie Branding the City as an Attractive Place to Live; A.Insch City Branding and Inward Investment; A.C.Middleton City Branding and the Tourist Gaze; G.Hospers City Branding Partnerships; S.van Gelder City Branding and Stakeholder Management; A.Stevens Paradoxes of City Branding and Societal Changes; C.Ooi City Branding through Food Culture Insights from the Regional Branding Level; R.Tellstrom City Branding and Sustainable Urbanism; J.Braiterman Online City Branding; M.Florek CASES Introduction to the Practice of City Branding; K.Dinnie The City Branding of Accra; A.Ebow Spio The City Branding of Ahmedabad; S.Nair Athens City Branding and the 2004 Olympic Games; M.Fola The City Branding of Barcelona: A Success Story; J.C.Belloso Chongqing's City Branding – The Role of Graphic Design; F.Lau & A.Leung Edinburgh City Branding; K.Wardrop The Hague, International City of Peace and Justice; B.Hulleman & R.Govers Kuala Lumpur City Branding; G.Musa & T.C.Melewar Lisbon City Branding; J.Freire The City Branding of Montevideo; P.Hartmann New York City Branding; P.Bendel Paris City Branding; J.Kapferer Seoul City Branding; K.Y.Kyung The City Branding of Hong Kong; T.Loo Strategic Planning Director for China at Mediaedge:cia Sydney City Branding; G.Parmenter Tokyo's City Brand; R.Kelts Wollongong City Branding; G.Kerr
600			_aBranding
600			_aCity promotion
600			_aCity promotion - Case studies
890			_aUSA
995			_ADIN _B010146 _CMGT-MAR _D1410.50 _E0 _F049 _GIN1231 _H0 _I0.00 _J2015.00 30% SKN - SKN _L20110117 _UC _W20110318 _XKushal Books _ZGeneral
999			_c58341 _d58341