000			01246nam a2200181Ia 4500
008			140223b2010 xxu||||| |||| 00| 0 eng d
020			_a9780199556519 _c0.00
082			_a658.8 _bKIM
100			_aKimmel, Allan J.
245			_aConnecting with Consumers: Marketing for New Marketplace Realities
260			_aOxford _bOxford University Press _c2010
300			_a333p
500			_aPart I: Consumer-to-Consumer Influence: The Rising Power of Consumers 1. Marketing in Evolution 2. The 21st Century Consumer Landscape: New Realities 3. Targeting Consumers in the Era of Web 2.0 4. Word-of-Mouth Influence Part II: Connected Marketing: Measurement, Approaches, and Techniques 5. Word of Mouth and Social Media Research and Measurement 6. Listening to and Engaging Consumers 7. Connected Marketing I: Word-of-Mouth Marketing Techniques 8. Connected Marketing II: Viral and Live Buzz Marketing Techniques 9. Synthesis and a Look to the Future
600			_aMarketing
600			_aMarketing -Technological innovations
890			_aUK
995			_AKIM _B010109 _CMGT-MAR _D884.30 _E0 _F049 _G104190 _H0 _I0.00 _J1195.00 26% SKN- SKN _L20110108 _UC _W20110119 _XHimanshu Book Co. _ZGeneral
999			_c58957 _d58957