000			01583nam a2200193Ia 4500
008			140223b2010 xxu||||| |||| 00| 0 eng d
020			_a9780324834277 _c0.00
082			_a658.8342 _bHOY
100			_aHoyer, Wayne D.
245			_aConsumer Behavior
250			_a5th ed
260			_aNew Delhi _bCengage Learning Pvt. Ltd. _c2010
300			_aI-36
500			_aAN INTRODUCTION TO CONSUMER BEHAVIOR. Understanding Consumer Behavior. THE PSYCHOLOGICAL CORE. Motivation, Ability, and Opportunity. Exposure, Attention, and Perception. Knowledge and Understanding. Attitudes and Emotion Based on High Consumer Effort. Attitudes and Emotion Based on Low Consumer Effort. Memory and Retrieval. THE PROCESS OF MAKING DECISIONS. Problem Recognition and Information Search. Judgment and Decision Making Based on High Consumer Effort. Judgment and Decision Making Based on Low Consumer Effort. Post-Decision Processes. THE CONSUMER'S CULTURE. Consumer Diversity. Social Class and Household Influences. Psychographics: Values, Personality, and Lifestyles. Social Influences on Consumer Behavior. CONSUMER BEHAVIOR OUTCOMES. Adoption of, Resistance to, and Diffusion of Innovations. Symbolic Consumer Behavior. Ethics and the Dark Side of Consumer Behavior and Marketing.
600			_aConsumer Behavior
700			_aMaclnnis, Deborah J.
890			_aIndia
995			_AHOY _B010248 _CMGT-O/H _D1604.65 _E0 _F049 _G5299 _H0 _I0.00 _J2395.00 33% SSP - SSP _L20110209 _UC _W20110323 _XBooks India _ZGeneral
999			_c59018 _d59018