000			01292nam a2200229Ia 4500
008			140223b2012 xxu||||| |||| 00| 0 eng d
020			_a9781856178495 _c0.00
082			_a658.827 _bCHE
100			_aChernatony, Leslie de
245			_aCreating Powerful Brands
250			_a4th ed
260			_aLondon _bRoutledge _c2012
300			_a483p
500			_aFoundations of Brand Management Why it is crucial to create powerful brands Understanding the branding process Brand Management in Different Sectors How consumers choose brands How consumer brands satisfy social and psychological needs Business-to-business branding Service brands Retailer issues in branding Brands on the internet Winning the Brands Battle How powerful brands beat competitors The challenge of developing and sustaining added values Brand planning Brand evaluation.
600			_aBrand Marketing
600			_aBrand name products
600			_aProduct Management
700			_aMcDonald, Malcolm
700			_aWallace, Elaine
890			_aUK
995			_ACHE _B011793 _CMGT-MAR _D440.30 _E0 _F049 _GAD/DCK/010 _H0 _I0.00 _J595 26% SP - SP _L20140303 _UC _W20140314 _XAllied Publisher Subs. Agency _ZGeneral
999			_c59585 _d59585