000			01638nam a2200193Ia 4500
008			140223b2010 xxu||||| |||| 00| 0 eng d
020			_a9780199587407 _c0.00
082			_a658.827 _bHOL
100			_aHolt, Douglas
245			_aCultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
260			_aOxford _bOxford University Press _c2010
300			_a387p
500			_aRethinking Blue Oceans Cultural Innovation Theory Nike: Reinventing the American Dream Jack Daniel's: Mythologizing the Company to Revive Frontier Masculinity Ben & Jerry's: Provoking Ideological Flashpoints to Launch a Sustainable Business Myth Starbucks: Trickling Down New Cultural Capital Codes Patagonia: How Social Enterprises Cross the Cultural Chasm Vitaminwater: Creating a "Better Mousetrap" with Myth Marlboro: The Power of Cultural Codes Cultural Innovation Theory Applying the Cultural Strategy Model Clearblue Pregnancy Tests: Branding a New Technology Fat Tire Beer: Crossing the Cultural Chasm Fuse Music Television: Challenging Incumbents with Cultural Jujitsu Freelancers Union: Branding a Social Innovation Organizing for Cultural Innovation The Brand Bureaucracy and the Rise of Sciency Marketing The Cultural Studio Forms Underground: Levi's 501s in Europe The Cultural Studio Forms Above Ground: ESPN
600			_aBranding
600			_aMarketing
700			_aCameron, Douglas
890			_aUK
995			_AHOL _B010341 _CMGT-ENT _D662.30 _E0 _F049 _GIN1146 _H0 _I0.00 _J895.00 26% SKN - SKN _L20110223 _UC _W20110308 _XKushal Books _ZGeneral
999			_c59782 _d59782