000			01275nam a2200205Ia 4500
008			140223b2010 xxu||||| |||| 00| 0 eng d
020			_a9780470614150 _c0.00
082			_a658.872 _bAAK
100			_aAaker, Jennifer
245			_aThe Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change
260			_aSan Francisco _bJossey-Bass Publishers _c2010
300			_a211p
500			_aContents Introduction: Why Reading this Book is Worth the Investment The Dragonfly Body: The System that keeps it Airborne Wing 1: Focus: How to Hatch a Goal that will make an Impact Wing 2: Grab Attention: How to Stick out it an Overcrowded, Overmessaged, Noisy World Wing 3: Engage: How to Make People Connect with Your Goal Wing 4: Take Action: How to Empower Others, Enable Them - and Cultivate a Movement Onward and Upward: You're Flying! Now What? The Dragonfly Ecosystem
600			_aInternet Marketing
600			_aSocial Media
700			_aSmith, Andy
700			_aAdler, Carley
890			_aUSA
995			_AAAK _B010068 _CMGT-MAR _D864.65 _E0 _F049 _GIN834 _H0 _I0.00 _J1235.22 30% SKN - SKN _L20101231 _UC _W20110107 _XKushal Books _ZGeneral
999			_c60768 _d60768