| 000 | 00596nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 140223b2004 xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9788178293707 _c0.00 |
||
| 082 |
_a659.1 _bTEL |
||
| 100 | _aTellis, Gerard J. | ||
| 245 | _aEffective Advertising: Understanding When, How and Why Advertising Works | ||
| 260 |
_aNew Delhi _bResponse Books _c2004 |
||
| 300 | _a201p | ||
| 600 | _aAdvertising | ||
| 890 | _aIndia | ||
| 995 |
_ATEL _B003215 _CA.S-A.S _D280.00 _E0 _F049 _G69 _H0 _I0.00 _L20050323 _UC _W20050331 _XViraj Marketing _ZGeneral |
||
| 999 |
_c61339 _d61339 |
||