000			01418nam a2200181Ia 4500
008			140223b2011 xxu||||| |||| 00| 0 eng d
020			_a9780415553476 _c0.00
082			_a658.8 _bLAN
100			_aLancaster, Geoff
245			_aEssentials of Marketing Management
260			_aOxon _bRoutledge _c2011
300			_a524p
500			_aIntroduction 1. Development of a Strategic Approach to Marketing 2. Markets and Customers: Consumer and Organizational Buyer Behaviour and Marketing Strategy 3. Markets and Customers: Market Boundaries; Target Marketing 4. Product and Innovation Strategies 5. Pricing Strategies 6. Channels of Distribution and Logistics 7. Communications 8. Selling 9. Customer Care and Relationship Marketing 10. Direct Marketing 11. Sales Forecasting 12. Marketing Information Systems and Research 13. Analyzing the Environment (Opportunities and Threats) and Appraising Resources (Strengths and Weaknesses) 14. Evaluating and Controlling Strategic Marketing 15. Strategic Marketing Planning Tools 16. Global Marketing 17. Services Marketing and Not-for-Profit Marketing
600			_aMarketing Management
700			_aMassingham, Lester
890			_aUK
995			_ALAN _B010263 _CMGT-MAR _D2052.78 _E0 _F049 _G104512 _H0 _I0.00 _J3023.24 32.10% AKA - AKA _L20110211 _UC _W20110222 _XHimanshu Book Co. _ZGeneral
999			_c62235 _d62235