000 | 01969nam a2200193Ia 4500 | ||
---|---|---|---|
008 | 140223b2012 xxu||||| |||| 00| 0 eng d | ||
020 |
_a9781422184035 _c0.00 |
||
082 |
_a658.453 _bGAR |
||
100 | _aGarner, Bryan A. | ||
245 | _aHBR Guide to Better Business Writing: Engage Readers Tighten and Brighten Make Your Case | ||
260 |
_aBoston _bHarvard Business School Publishing Corporation _c2012 |
||
300 | _a210p | ||
440 | _aHarvard Business Review Guides | ||
500 | _aMachine generated contents note: Section 1 Delivering the Goods Quickly and Clearly 1.Know why you're writing 2.Understand your readers 3.Divide the writing process into four separate tasks 4.Before writing in earnest, jot down your three main points -in complete sentences 5.Write in full -rapidly 6.Improve what you've written 7.Use graphics to illustrate and clarify Section 2 Developing Your Skills 8.Be relentlessly clear 9.Learn to summarize -accurately 10.Waste no words 11.Be plain-spoken: Avoid bizspeak 12.Use chronology when giving a factual account 13.Be a stickler for continuity 14.Learn the basics of correct grammar 15.Get feedback on your drafts from colleagues Section 3 Avoiding the Quirks That Turn Readers Off 16.Don't anesthetize your readers 17.Watch your tone Section 4 Common Forms of Business Writing 18.E-mails 19.Business Letters 20.Memos and Reports 21.Performance Appraisals Contents note continued: Appendixes A.A Checklist for the Four Stages of Writing B.A Dozen Grammatical Rules You Absolutely Need to Know C.A Dozen Punctuation Rules You Absolutely Need to Know D.Common Usage Gaffes E.Some Dos and Don'ts of Business-Writing Etiquette F.A Primer of Good Usage. | ||
600 | _aBusiness Writing | ||
600 | _aCommercial Correspondence | ||
890 | _aUSA | ||
995 |
_AGAR _B011248 _CMGT-ENT _D366.30 _E0 _F049 _G50593 _H0 _I0.00 _J495 26% SKN - SKN _L20130813 _UC _W20130829 _XBooks India _ZGeneral |
||
999 |
_c65031 _d65031 |