000 01969nam a2200193Ia 4500
008 140223b2012 xxu||||| |||| 00| 0 eng d
020 _a9781422184035
_c0.00
082 _a658.453
_bGAR
100 _aGarner, Bryan A.
245 _aHBR Guide to Better Business Writing: Engage Readers Tighten and Brighten Make Your Case
260 _aBoston
_bHarvard Business School Publishing Corporation
_c2012
300 _a210p
440 _aHarvard Business Review Guides
500 _aMachine generated contents note: Section 1 Delivering the Goods Quickly and Clearly 1.Know why you're writing 2.Understand your readers 3.Divide the writing process into four separate tasks 4.Before writing in earnest, jot down your three main points -in complete sentences 5.Write in full -rapidly 6.Improve what you've written 7.Use graphics to illustrate and clarify Section 2 Developing Your Skills 8.Be relentlessly clear 9.Learn to summarize -accurately 10.Waste no words 11.Be plain-spoken: Avoid bizspeak 12.Use chronology when giving a factual account 13.Be a stickler for continuity 14.Learn the basics of correct grammar 15.Get feedback on your drafts from colleagues Section 3 Avoiding the Quirks That Turn Readers Off 16.Don't anesthetize your readers 17.Watch your tone Section 4 Common Forms of Business Writing 18.E-mails 19.Business Letters 20.Memos and Reports 21.Performance Appraisals Contents note continued: Appendixes A.A Checklist for the Four Stages of Writing B.A Dozen Grammatical Rules You Absolutely Need to Know C.A Dozen Punctuation Rules You Absolutely Need to Know D.Common Usage Gaffes E.Some Dos and Don'ts of Business-Writing Etiquette F.A Primer of Good Usage.
600 _aBusiness Writing
600 _aCommercial Correspondence
890 _aUSA
995 _AGAR
_B011248
_CMGT-ENT
_D366.30
_E0
_F049
_G50593
_H0
_I0.00
_J495 26% SKN - SKN
_L20130813
_UC
_W20130829
_XBooks India
_ZGeneral
999 _c65031
_d65031