000			01454nam a2200181Ia 4500
008			140223b2008 xxu||||| |||| 00| 0 eng d
020			_a9780273713159 _c0.00
082			_a658.4063 _bTRO
100			_aTrott, Paul
245			_aInnovation Management and New Product Development
250			_a4th ed
260			_aHarlow _bPearson Education Limited _c2008
300			_a581p
500			_aPt. 1. Innovation management -- 1. Innovation management: an introduction -- 2. Economics and market adoption / Ufuk M. Cakmakc -- 3. Managing innovation within firms -- 4. Innovation and operations management / Richard Noble -- 5. Managing intellectual property -- Pt. 2. Managing technology and knowledge -- 6. Managing organisational knowledge -- 7. Strategic alliances and networks -- 8. Management of research and development -- 9. Managing R&D projects -- 10. Open innovation and technology transfer -- Pt. 3. New product development -- 11. Product and brand strategy -- 12. New product development -- 13. Packaging and product development -- 14. New service innovation -- 15. Market research and its influence on new product development -- 16. Managing the new product development process -- Appendix. Guinness patent.
600			_aInnovation
890			_aEngland
995			_ATRO _B008331 _CS-N-S-N _D3110.71 _E0 _F049 _GIN36 _H0 _I0.00 _J4203.66 26% _L20090414 _UC _W20090611 _XKushal Books _ZGeneral
999			_c66854 _d66854