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008 140223b2003 xxu||||| |||| 00| 0 eng d
020 _a9780471455165
_c0.00
082 _a658.8
_bKOT
100 _aKotler, Philip
245 _aLateral Marketing: New Techniques for Finding Breakthrough Ideas
260 _aNew York
_bJohn Wiley & Sons, Inc.
_c2003
300 _a206p
600 _aMarketing
700 _aBes, Fernando Trias de
890 _aUSA
995 _AKOT
_B002123
_CDDG-DDG
_D1195.00
_E0
_F049
_G28663
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_I0.00
_L20031202
_UC
_W20040924
_XBooks India
_ZGeneral
999 _c68632
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