000			01413nam a2200169Ia 4500
008			140223b2010 xxu||||| |||| 00| 0 eng d
020			_a9780070681019 _c0.00
082			_a659.1 _bKRI
100			_aKrishnamurthy, A. G.
245			_aLearnings of an Advertising Practitioner
260			_aNew Delhi _bTata McGraw Hill Education Private Limited _c2010
300			_a138p
500			_aCommonsense is key Think like your consumer does Make your ads work hard for their money Follow Movie Moods Research for customers' dislikes Benchmark against the best (in your category) Advertising is 'accountable' commercial creativity Maintain your product boundaries Identity and continuity are a brand's pillars Never overrule your intuition; it can be dangerous You don't have to be hip to be a successful adman Knowledge is king-The Age of the specialist is here Brands are alive; handle with care Rewards are in the market place; not the showcase The things ad people do Stay with a brand, watch it grow, reap its fruits Advertising is a team sport; share the glory Clients buy from people they like Cheers to pitches Behind every remarkable campaign there is a client
600			_aAdvertising
890			_aIndia
995			_AKRI _B010177 _CMGT-MAR _D218.30 _E0 _F049 _GIN941 _H0 _I0.00 _J295.00 26% SKN - SKN _L20110121 _UC _W20110204 _XKushal Books _ZGeneral
999			_c68950 _d68950