000			01190nam a2200181Ia 4500
008			140223b2010 xxu||||| |||| 00| 0 eng d
020			_a9781420093308 _c0.00
082			_a658.83 _bREI
100			_aReidenbach, R. Eric
245			_aListening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
260			_aBoca Raton _bCRC Press Taylor & Francis Group _c2010
300			_a193p
500			_aCustomers or Markets The Product \ market Matrix Identifying Which Voice to Listen to Customer Value versus Customer Satisfaction How to Listen Collecting the VOM Questionnaire Basics Building the VOM Architecture Modeling Market Value Understanding your Competitive Value Proposition Loyalty and Vulnerability Analyses How to use the VOM Identifying SS Projects with the VOM Monitoring Change Effectiveness with the VOM Managing Your Net Promoter Score With the VOM
600			_aConsumer Satisfaction
600			_aResearch Market
890			_aUSA
995			_AREI _B010242 _CMGT-MAR _D1873.61 _E0 _F049 _G5227 _H0 _I0.00 _J2796.44 33% TJ - TJ _L20110208 _UC _W20110221 _XBooks India _ZGeneral
999			_c69122 _d69122