| 000 | 00790nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 140223b1991 xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9780029001011 _c0.00 |
||
| 082 |
_a658.827 _bAAK |
||
| 100 | _aAaker, David A. | ||
| 245 | _aManaging Brand Equity: Capitalizing on the Value of a Brand Name | ||
| 260 |
_aNew York _bThe Free Press _c1991 |
||
| 300 | _a299p | ||
| 890 | _aUSA | ||
| 995 |
_AAAK _C- _D890.00 _E0 _F049 _G569 _H0 _I0.00 _UC _W19980601 _XBook Plaza _ZGeneral |
||
| 995 |
_AAAK _D1090.00 _E0 _F049 _G2938 _H0 _I0.00 _UC _W19980525 _XBook Shelf _ZGeneral |
||
| 995 |
_AAAK _D1045.50 _E0 _F049 _G699 _H0 _I0.00 _UC _W19980331 _XBook Plaza _ZReference |
||
| 999 |
_c70050 _d70050 |
||