000 00643nam a2200157Ia 4500
008 140223b2005 xxu||||| |||| 00| 0 eng d
020 _a9788129709028
_c0.00
082 _a658.802
_bGUP
100 _aGupta, Sunil
245 _aManaging Customers as Investments: The Strategies Value of Customers in the Long Run
260 _aNew York
_bWharton School Publishing
_c2005
300 _a205p
700 _aLehmann, Donald R.
890 _aUSA
995 _AGUP
_B004055
_CA.D-A.D
_D450.00
_E0
_F049
_G1660
_H0
_I0.00
_L20051219
_UC
_W20060209
_XAstha Book Agency
_ZGeneral
999 _c70104
_d70104