| 000 | 00993nam a2200205Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20180604115745.0 | ||
| 008 | 140223b2009 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781412911498 | ||
| 040 | _c | ||
| 082 |
_a658.8 _bHAC |
||
| 100 |
_aHackley, Chris _928676 |
||
| 245 | _aMarketing: A Critical Introduction | ||
| 260 |
_aLondon _bSage Publications _c2009 |
||
| 300 | _a186p | ||
| 500 | _aMarketing Studies The Critical Standpoint Origins and Institutions of Marketing Studies Marketing Studies and Managerial Ideology The Marketing Mix and the Challenge of Cultural Branding The Strategy Discourse and Marketing Studies Research, Theory and Resistance in Marketing Studies The `Real World' of Marketing as Literary Construction Consumer Rationality, Critical Theory and Ethics Three Issues for a Critical Marketing Study | ||
| 600 |
_aMarketing _928677 |
||
| 942 |
_2ddc _cLB _k658.8 _mHAC |
||
| 999 |
_c70502 _d70502 |
||