| 000 | 01074nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 140223b2006 xxu||||| |||| 00| 0 eng d | ||
| 020 |
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| 082 |
_a658.8 _bBUR |
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| 100 | _aBurkitt, Hugh | ||
| 245 | _aMarketing Excellence: Winning Companies Reveal the Secrets of their Success | ||
| 260 |
_aDelhi _bWiley India (P) Ltd. _c2006 |
||
| 300 | _a373p | ||
| 500 | _aContents Marketing Measurement Excellence Customer Insight Launching New Brands Brand Extension Brand Revitalisation Sustaining the Brand Promise Marketing Communications: Getting the Message Across Creating Loyal Relationships Crossing Borders: International Brand Development Internal Marketing: Engaging Employees Developing Marketing Capabilities Doing well by doing Good | ||
| 600 | _aMarketing | ||
| 600 | _aMarketing Excellence | ||
| 700 | _aZealley, John | ||
| 890 | _aIndia | ||
| 995 |
_ABUR _B6300 _CN.B-N.B _D259.00 _E0 _F049 _G37636 _H0 _I0.00 _J350 26% _L20070829 _UC _W20071105 _XBooks India _ZGeneral |
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| 999 |
_c70568 _d70568 |
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