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| 008 | 140223b2014 xxu||||| |||| 00| 0 eng d | ||
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| 100 | _aWard, Keith | ||
| 245 | _aMarketing Finance: Turning Marketing Strategies into Shareholder Value | ||
| 260 |
_aNew York _bRoutledge Taylor & Francis Group _c2014 |
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| 300 | _a349p | ||
| 600 | _aMarketing Management | ||
| 600 | _aMarketing - Cost Effectiveness | ||
| 600 | _aMarketing - Costs | ||
| 890 | _aUSA | ||
| 995 |
_AWAR _B011843 _CMGT-FIN _D366.30 _E0 _F049 _GIN1482 _H0 _I0.00 _J495 26% NA - NA _L20140306 _UC _W20140312 _XKushal Books _ZGeneral |
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| 999 |
_c70571 _d70571 |
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