000			01181nam a2200169Ia 4500
008			140223b2013 xxu||||| |||| 00| 0 eng d
020			_a9781452230047 _c0.00
082			_a658.8 _bCRA
100			_aCrane, Frederick G.
245			_aMarketing for Entrepreneurs: Concepts and Applications for New Ventures
250			_a2nd ed
260			_aNew Delhi _bSage Publications India Pvt. Ltd. _c2013
300			_a245p
500			_aPreface Marketing in an entrepreneurial context Finding and evaluating the right marketing opportunity Using marketing research to ensure entrepreneurial success Understanding customers and competitors Segmentation, targeting, and positioning Developing new products and services Building and sustaining the entrepreneurial brand Entrepreneurial pricing Entrepreneurial channel development and supply chain management Entrepreneurial promotion: doing more with less! The entrepreneurial marketing plan Index About the author.
890			_aUSA
995			_ACRA _B011062 _CMGT-ENT _D2245.32 _E0 _F049 _GIN1519 _H0 _I0.00 _J3118.50 28% PKY - PKY _L20130315 _UC _W20130323 _XKushal Books _ZGeneral
999			_c70575 _d70575