000			01560nam a2200181Ia 4500
008			140223b2010 xxu||||| |||| 00| 0 eng d
020			_a9788184883008 _c0.00
082			_a658.8 _bBOS
100			_aBose, Biplab S
245			_aMarketing Management
250			_a3rd ed
260			_aDelhi _bHimalaya Publishing House _c2010
300			_a792p
500			_aRole of Marketing and its Relevance Marketing System? Tasks and Philosophies Marketing Process and Marketing Environment Consumer Psychology and Buying Behaviour Organization and Industrial Buying Behaviour Market Segmentation and Target Marketing Sales Forecasting Marketing Planning Product Life Cycle Strategy Competitive Marketing Strategies Product Planning Decision Brand Management Packaging Management New Product Development Strategy Pricing Decisions Advertising Management Sales Promotion and Sponsorship Distribution Management Physical Distribution Retail Management Marketing Organization Marketing Research and Marketing Information Systems Personal Selling and Salesmanship Sales Force Management Marketing Controls International Marketing Marketing of Services Rural Marketing Direct Marketing Quality Management in Marketing Strategy Managing Customer Satisfaction Insurance Marketing Online or Internet Marketing Bank Marketing
600			_aMarketing
890			_aIndia
995			_ABOS _B010133 _CMGT-MAR _D1110.00 _E0 _F049 _G104258 _H0 _I0.00 _J1500.00 26% TJ - TJ _L20110112 _UC _W20110124 _XHimanshu Book Co. _ZGeneral
999			_c70625 _d70625