000			00726nam a2200169Ia 4500
008			140223b1992 xxu||||| |||| 00| 0 eng d
020			_a9780814478059 _c0.00
082			_a658.802 _bLUT
100			_aLuther, William M.
245			_aThe Marketing Plan: How to Prepare and Implement it
260			_aNew York _bAmerican Management Association _c1992
300			_a209p
500			_aPlanning and People; Product / Service Plan; Marketing Communications Plan; Research Plan; Customer Relations Plan; Sales Management Plan
600			_aMarketing
890			_aUSA
995			_ALUT _D714.40 _E0 _F049 _G2803 _H0 _I0.00 _UC _W19980205 _XMobel Book Distributors _ZGeneral
999			_c70713 _d70713