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020 _a9780471139102
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082 _a658.87
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100 _aZiccardi, Donald
245 _aMaster Minding the Store: Advertising, Sales Promotion and The New Marketing Reality
260 _aNew York
_bJohn Wiley & Sons, Inc.
_c1997
300 _a310p
890 _aUSA
995 _AZIC
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995 _AZIC
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