000			01704nam a2200181Ia 4500
008			140223b2006 xxu||||| |||| 00| 0 eng d
020			_a9781422102824 _c0.00
082			_a658.4063 _bJOH
100			_aJohansson, Frans
245			_aMedici Effect: What Elephants and Epidemics Can Teach Us About Innovation
260			_aBoston _bHarvard Business Review Press _c2006
300			_a207p
500			_aThe intersection: your best chance to innovate: monkeys and mind readers The rise of intersections: the sounds of Shakira and the emotions of Shrek Break down the barriers between fields: sea urchin lollipops and Darwin's finches How to make the barriers fall: Heathrow Tunnel and restaurants without food Randomly combine concepts: card games and sky rises How to find the combinations: meteorite crashes and code breakers Ignite an explosion of ideas: submarines and tubular bells How to capture the explosion: MacGyver and boiling potatoes Execute past your failures: violence and school curricula How to succeed in the face of failure: Palm Pilots and counterproductive carrots Break out of your network: ants and truck drivers How to leave the network behind: penguins and meditation Take risks and overcome fear: airplanes and serial entrepreneurs How to adopt a balanced view of risk: elephants and epidemics Step into the intersection and create the Medici effect.
600			_aCreative Thinking
600			_aTechnological Innovation
890			_aUK
995			_AJOH _B011002 _CMGT-GMT _D451.75 _E0 _F049 _G002358 _H0 _I0.00 _J695 35% LC - LC _L20020101 _UC _W20130316 _XHarvard Business School Publishing India Pvt. Ltd. _ZGeneral
999			_c71151 _d71151