000 01713nam a2200181Ia 4500
008 140223b2013 xxu||||| |||| 00| 0 eng d
020 _a9780749468781
_c0.00
082 _a658.4012
_bSCH
100 _aSchofield, Susannah
245 _aMind the Gap: Creating your Successful Business Strategy
260 _aNew Delhi
_bKogan Page India Pvt. Ltd.
_c2013
300 _a224p
500 _aMind the Gap: Creating your Successful Business Strategy Setting the scene The future state The Dice Matrix Model: don't leave success to chance Do things differ in today's business world? Business and the savvy consumer: what customers really want? Lies, more lies and statistics! Quotes from the famous, infamous and wise Killer questions: their thoughts, your business Whose business is it!? The world we live in The generation gap Their secret views: your successful business The world tomorrow: embrace the future Marketing in today's world Making money from technology The mobile phone market: the future and your business The world's gone crazy: a sign of the times! The 100 Matrix: what people really think? The questions The answers The results The Dice Matrix Model: time to succeed How DMM works Tactical questions for customers and employees Contents note continued: Stage 2 strategic alignment of tactical results Gap analysis (third outputs) One stage further: the 3D dimension This way to success
600 _aBusiness Planning
600 _aStrategic Planning
890 _aIndia
995 _ASCH
_B011767
_CMGT-GMT
_D514.30
_E0
_F049
_GAD/DCK/04
_H0
_I0.00
_J695 26% SKN - SKN
_L20140225
_UC
_W20140314
_XAllied Publisher Subs. Agency
_ZGeneral
999 _c71409
_d71409