000			01040nam a2200169Ia 4500
008			140223b2009 xxu||||| |||| 00| 0 eng d
020			_a9780230203365 _c0.00
082			_a658.8 _bBRY
100			_aBrymer, Chuck
245			_aThe Nature of Marketing: Marketing to the Swarm as Well as the Herd
260			_aNew York _bPalgrave Macmillan _c2009
300			_a205p
500			_aThe power of one and the power of many The anatomy of a digital community Welcome to the age of reference, not deference Why speed is the new big The first law of engaging a community : conviction The second law of engaging a community : collaboration The third law of engaging a community : creativity Attracting the swarm -- The chief community officer : a new agent for your brand A blueprint for a consumer-driven society
600			_aMarketing
890			_aUSA
995			_ABRY _B008288 _CPKY-PKY _D1032.30 _E0 _F049 _G99166 _H0 _I0.00 _J1395 26% _L20090402 _UC _W20090619 _XHimanshu Book Co. _ZGeneral
999			_c71903 _d71903