000			01386nam a2200205Ia 4500
008			140223b1997 xxu||||| |||| 00| 0 eng d
020			_a9780875847597 _c0.00
082			_a658.8 _bHAG
100			_aHagel, John
245			_aNet Gain: Expanding Markets Through Virtual Communities
260			_aBoston _bHarvard Business Review Press _c1997
300			_a236p
500			_aPt. I. the real value of virtual communities. Ch. 1. the race belongs to the swift. Ch. 2. reversing markets: how customers gain. Ch. 3. the new economics of virtual communities. Ch. 4. the shape of things to come Pt. II. building a virtual community. Ch. 5. choosing the way in. Ch. 6. laying the foundation: getting to critical mass. Ch. 7. the gardener's touch: managing organic growth. Ch. 8. equipping the community: choosing the right technology Pt. III. positioning to win the broader game. Ch. 9. rethinking functional management. Ch. 10. reshaping markets and organizations management agenda.
600			_aCustomer Relation
600			_aInternet Marketing
600			_aVirtual Communities
700			_aArmstrong, Arthur
890			_aUSA
995			_AHAG _B011002 _CMGT-GMT _D780.00 _E0 _F049 _G002358 _H0 _I0.00 _J1200 35% LC - LC _L20020101 _UC _W20130316 _XHarvard Business School Publishing India Pvt. Ltd. _ZGeneral
999			_c71954 _d71954