000			04348nam a2200193Ia 4500
008			140223b2013 xxu||||| |||| 00| 0 eng d
020			_a9789350974124
082			_a658.8 _bNEW
245			_aNICOM 2013 New Perspectives in Marketing Communicate
260			_aAhmedabad _bInstitute of Management, Nirma University _c2013
300			_a364p
500			_aPart I: Marketing Communications in an Emerging Economy 1. Students’ Perception towards Humorous Advertisements and Buying Behavior: A Study of Banaras Hindu University, Varanasi / Ashish Bajpai and Manish Kumar 2. A Study of Consumers’ Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad / Neha P. Mehta and Pawan K. Chugan 3. Factor Influencing Choice of Child Models in Advertisements / Smriti Verma and V. G. Sadh 4. Increasing Mass Awareness through Brand Visibility in FMCG Retail Outlets: A Study of Small Cities of Bihar / Mayur Khandelia and Nikhil Kumar Trivedi 5. A Study of Understanding of TV Advertisement among Indian Children / Prabhuram Tripathy and Chinmaya K. Dash 6. Measuring the Effectiveness of Television and Print Ads: An Exploratory Study / Geeta Nema and Dhanashree Nagar 7. Assessing the Impact of Mass Media: An Empirical Study for Polio Vaccination / Sudeepa Banerjee, Utasav Chatterjee and Tapati Basu 8. Bollywood Movies : The Effect of Movie Promotions on Viewers, Movie-Viewing Habits and the Type of Movie-Viewers / Meenal Bhargava 9. Impact of Advertisement on Consumers / Venugopal and Harshini C. S. 10. Lifestyle Marketing in India Apparel Retail Sector / Harleen Sahni and Priti Gadhavi 11. Permission based Marketing in New Age of Relation Building / Neetu Singh Part II: Digital Marketing: A New Age Tool in Marketing Communications 12. Social Media Marketing – An Empirical Study of Preference, Behaviours and Usage Pattern in Ahmedabad / Nishtha Asrani and Rajesh Asrani 13. Viral Marketing and Consumer Behavior: Analysis the Impact of Kolaveri di Song on the Youth in Kolkata / Kisholoy Roy 14. An Empirical study of some Aspects of Viral Marketing in India / Biresh Kumar 15. Healthcare Practitioners on Social Media and Intenet: An Empirical Study of Consumers’ Expectations in Manipal / Unnikrishnan Nair and Vinod Madhavan 16. An Empirical Study on the Privacy and Security Issues Relating to Social Networking Sites / Dhiraj Jain and Sanal K. Nair 17. Cross-Cultural Issues in Online Marketing / Pooja R. Shah Part III: Strategic Marketing, Product and Brand Management 18. Marketing Alliance Dynamics – A Study of Trading Partners in the Indian Context / Satish K. Nair and Jayesh Aagja 19. Enhancing Market Orientation of Firms: Building Ambidexterity through Organizational Context / Swarup Kumar Dutta 20. Influence of Brand Value on Shareholder Value: A Study of Indian Banking Industry / Manvinder Singh Pahwa and Swati Gupta 21. Product Recalls: Learning for Brand Survival during Corporate Crisis / Pranav Desai and Naresh Patel 22. Vrindavan: Stuck in the Middle or Creating a New Positioning? / Manisha Aditya, Darshana V. Vithalani and Akhilesh Singh 23. Paradigm Shift in Brand Management: the Storytelling Approach / Sujo Thomas and Kalpeshkumar L. Gupta 24. Counterfeit Drugs: A Threat for Genuine Brands in Pharmaceutical Market / Ronak Gajera M., Ashvini Soni and Khusbu Patel 25. Market Survival Strategies and Brand Management before Patent Expiration in the Pharmaceutical Market / Smit Patel, Rinkal Soni 26. Sustainable Strategies in Global Pharmaceutical Market: A Case Study of Abott Laborotaries / Rinkal Soni , Smit Patel 27. Narayana Murthy: A Case Study on the ‘Murthy of IT / Surya Rashmi Rawat, Anisa Banwari, Shlok Bohar and Garima Sharma 28. International Marketing: A Case Study of Atorvastatin / Rimpal Shah, Darshil Koshti 29. The Tylenol Tragedy: Product Recall and Recovery / Darshita Amin, Rimpal Shah 30. Drug Repositioning Strategy: A Case Study of Thalidomide / Darshil Koshti, Darshita Amin
600			_aMarketing Communication _9163
700			_aJain, Sanjay _eEditor _9162
700			_aAagja, Jayesh P. _eEditor _9160
700			_aAwasthi, Ashwini K. _eEditor _9158
942			_2ddc _cLB _k658.8 _mNEW
995			_aManagement Lending _eM0028266 _j658.8 _yM0028266
999			_c72250 _d72250