000			01624nam a2200217Ia 4500
008			140223b2009 xxu||||| |||| 00| 0 eng d
020			_a9780470287231 _c0.00
082			_a332.1202854 _bKUH
100			_aKuhlmann, Arkadi
245			_aThe Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause
260			_aNew Jersey _bJohn and Wiley Sons, Inc. _c2009
300			_a252p
500			_aContents ING Direct Today: The Business Case for Being a Rebel with a Cause Chapter 1: The Guy in the Cape: Leading from the Front Chapter 2: Pixie Dust: Powered by Purpose Chapter 3: The Dirty Dozen: We Could Be Heroes Chapter 4: Clicking: The Conundrum of Advertising Chapter 5: You Say You Want a Revolution?: The Opposite of a Bank Chapter 6: Saving the Savers: Walking the Talk Chapter 7: It Takes a Village: Building the Orange Brand Nation Chapter 8: The Money on the Table: Winning the Battle, Losing the War Chapter 9: Steering by the Stars: Beyond Managing Chapter 10: Herding Cats: How to Snatch Defeat from the Jaws of Victory Epilogue: Peeling the Orange: A Guided Tour of the Orange Code and What It Means to US Appendix A: Orange Milestones - An ING Direct Time Line Appendix B: The Voice of Advocacy
600			_aBank and Banking
600			_aING Direct
600			_aInternet Banking
700			_aPhilp, Bruce
890			_aIndia
891			_aMoney - Finance {QuickPic}
995			_AKUH _B009789 _CMGT-FIN _D512.37 _E0 _F049 _GIN858 _H0 _I0.00 _J711.62 28% NA - NA _L20101025 _UC _W20110113 _XKushal Books _ZGeneral
999			_c72706 _d72706