| 000 | 00685nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c73516 _d73516 |
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| 003 | OSt | ||
| 005 | 20190104214850.0 | ||
| 008 | 140223b1998 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780201328141 | ||
| 040 | _c | ||
| 082 |
_a332.6 _bCOO |
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| 100 |
_aCooper, Robert G. _934244 |
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| 245 | _aPortfolio Management for New Products | ||
| 260 |
_aNew York _bAddison - Wesley Publishing Company _c1998 |
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| 300 | _a230p | ||
| 500 | _aContents: Chapter1: The Quest for the Portfolio Management Process Chapter 2: Portfolio Management Methods: Maximizing the Value of the Portfolio Chapter 3: Portfolio management Methods: A Balance Portfolio Chapter 4: Portfolio Management Methods: A Strong Link to Strategy Chapter 5: Challenges and Unresolved Issues Chapter 6: Managing Your Portfolio Chapter 7: Making Portfolio Management Work for You: A Closer Look at the Portfolio Management Process Chapter 8: Designing and Implementing the Portfolio Management Process: Some Thoughts and Tips before you Charge In Appendixes: A: Overhauling the New Product Process: Stage-Gate Methods – A Synopsis B: Sample Gate 3 Screening Criteria Reference Note | ||
| 700 |
_aKleinschmidt, Elko J. _934245 |
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| 700 |
_aEdgett, Scott J. _934246 |
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| 942 |
_2ddc _cLB _k332.6 _mCOO |
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