000 00676nam a2200169Ia 4500
008 140223b2007 xxu||||| |||| 00| 0 eng d
020 _a9781422101674
_c0.00
082 _a658.827
_bKUM
100 _aKumar, Nirmalya
245 _aPrivate Label Strategy: How to Meet the Store Brand Challenge
260 _aBoston
_bHarvard Business Review Press
_c2007
300 _a270p
600 _aBranding
700 _aSteenkamp, Jan-Benedict E. M.
890 _aUSA
995 _AKUM
_B005822
_CP.G-P.G
_D514.30
_E0
_F049
_G36829
_H0
_I0.00
_J695 26%
_L20070629
_UC
_W20070719
_XBooks India
_ZGeneral
999 _c74050
_d74050