000			01500nam a2200181Ia 4500
008			140223b2007 xxu||||| |||| 00| 0 eng d
020			_a9788120333833 _c0.00
082			_a658.5 _bMAJ
100			_aMajumdar, Ramanuj
245			_aProduct Management in India
250			_a3rd ed
260			_aNew Delhi _bPrentice-Hall of India Pvt. Ltd. _c2007
300			_a430p
500			_aMC0809 Part I: The Macro Perspective 1. The Indian Market: Emerging Panorama 2. Assessing New Competition and Strategic Response 3. Product Management - A Preview Part II: Product Management- The Conceptual Issue 4. Branding 5. Market Segmentation 6. Positioning and Differentiation Strategies 7. New Products Planning 8. Distribution Channels: Structure and Strategy 9. Advertising Planning 10. Pricing Concepts and Strategies 11. Sales Management 12. Marketing Research Part III: Product Market Analysis 13. Packaged Drinking Water 14. Tea 15. Soft Drinks 16. Chocolates 17. Malted Beverages 18. Toothpaste 19. Toilet Soaps 20. Detergents 21. Shampoo 22. Fairness Creams 23. Wristwatches 24. Footwear 25. Mobile Phones 26. Digital Cameras 27. Motorcycles 28. Refrigerators 29. Air Conditioners 30. Paints 31. Colour Television 32. Passengers Cars 33. Marketing Challenges
600			_aProduction Management
890			_aIndia
995			_AMAJ _B006710 _CS-N-S-N _D259.00 _E0 _F049 _G38171 _H0 _I0.00 _J350 26% _L20080116 _UC _W20080215 _XBooks India _ZGeneral
999			_c74155 _d74155