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008 140223b2013 xxu||||| |||| 00| 0 eng d
020 _a9780415630900
040 _c
082 _a659.2
_bPUB
245 _aPublic Relations and Communication Management: Current Trends and Emerging Topics
260 _aNew York
_bRoutledge Taylor & Francis Group
_c2013
300 _a389p
500 _aIntroduction / Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim Furnishing the edifice: ongoing research on public relations as a strategic management function / James E. Grunig Feminist phase analysis in public relations: where have we been? where do we need to be? / Larissa A. Grunig The relationship between public relations and marketing in excellent organizations: evidence from the IABC study / James E. Grunig & Larissa A. Grunig Refurnishing the Grunig edifice: strategic public relations management, strategic communication and organizational leadership / Nigel M. de Bussy Symmetry, social media and the enduring imperative of two-way communication / Sandra Duhe & Donald K. Wright Aligning public relations with the demands of globalization: conceptual foundations for a theory of global public relations / Krishnamurthy Sriramesh, Yunna Rhee & Minjung Sung Situational theory of problem solving and its new research: conceptualizing publics and communication, leadership & conflict / Jeong-Nam Kim & Lan Ni Measuring the edifice: public relations measurement and evaluation practices over the course of 40 years / Fraser Likely & Tom Watson Strategic communication and conflict resolution: contributions to institutionalization in public relations / Kenneth D. Plowman & Robert I. Wakefield Power and influence in public relations / Bruce Berger & Bryan Reber A philosophy of reflective ethical symmetry: comprehensive historical and future moral approaches in the excellence theory / Shannon Bowen & Tiffany Derville Gallicano Globalization, public relations and activism for social change: a culture-centered approach / Mohan J Dutta The effects of organization-public relationship types and quality on crisis attributes / Chun-ju Flora Hung & Yi-Ru Regina Chen Public relations historiography: perspectives of a functional-integrative stratification model / Guenter Bentele Organizational contexts and strategic impacts / Dejan Vercic & Ana Tkalac Vercic Institutionalization, organizations and public relations / Anne Gregory, Emanuele Invernizzi & Stefania Romenti Strategic communication: pillars and perspectives of an alternative paradigm / Derina R. Holtzhausen & Ansgar Zerfass The Pretoria school of thought: from strategy to governance to sustainability / Estelle de Beer, Benita Steyn, & Ronel Rensberg The Grunig legacy in academic studies and professional practice in Latin America / Maria Aparecida Ferrari The process of conducting the excellence study : a personal reconstruction of leadership / David Dozier & Lou Williams The influence of excellence: a citation analysis of excellence study in public relations scholarship, 1992-2011 / Yi-Hui Christine Huang & Joanne Chen Lu
600 _aPublic Relations
_928363
700 _aSriramesh, Krishnamurthy
_eEditor
_928364
700 _aKim, Jeong-Nam
_eEditor
_928365
700 _aZerfass, Ansgar
_eEditor
_928366
942 _2ddc
_cLB
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_mPUB
999 _c74531
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