000 | 03516nam a2200229Ia 4500 | ||
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003 | OSt | ||
005 | 20180524160508.0 | ||
008 | 140223b2013 xxu||||| |||| 00| 0 eng d | ||
020 | _a9780415630900 | ||
040 | _c | ||
082 |
_a659.2 _bPUB |
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245 | _aPublic Relations and Communication Management: Current Trends and Emerging Topics | ||
260 |
_aNew York _bRoutledge Taylor & Francis Group _c2013 |
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300 | _a389p | ||
500 | _aIntroduction / Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim Furnishing the edifice: ongoing research on public relations as a strategic management function / James E. Grunig Feminist phase analysis in public relations: where have we been? where do we need to be? / Larissa A. Grunig The relationship between public relations and marketing in excellent organizations: evidence from the IABC study / James E. Grunig & Larissa A. Grunig Refurnishing the Grunig edifice: strategic public relations management, strategic communication and organizational leadership / Nigel M. de Bussy Symmetry, social media and the enduring imperative of two-way communication / Sandra Duhe & Donald K. Wright Aligning public relations with the demands of globalization: conceptual foundations for a theory of global public relations / Krishnamurthy Sriramesh, Yunna Rhee & Minjung Sung Situational theory of problem solving and its new research: conceptualizing publics and communication, leadership & conflict / Jeong-Nam Kim & Lan Ni Measuring the edifice: public relations measurement and evaluation practices over the course of 40 years / Fraser Likely & Tom Watson Strategic communication and conflict resolution: contributions to institutionalization in public relations / Kenneth D. Plowman & Robert I. Wakefield Power and influence in public relations / Bruce Berger & Bryan Reber A philosophy of reflective ethical symmetry: comprehensive historical and future moral approaches in the excellence theory / Shannon Bowen & Tiffany Derville Gallicano Globalization, public relations and activism for social change: a culture-centered approach / Mohan J Dutta The effects of organization-public relationship types and quality on crisis attributes / Chun-ju Flora Hung & Yi-Ru Regina Chen Public relations historiography: perspectives of a functional-integrative stratification model / Guenter Bentele Organizational contexts and strategic impacts / Dejan Vercic & Ana Tkalac Vercic Institutionalization, organizations and public relations / Anne Gregory, Emanuele Invernizzi & Stefania Romenti Strategic communication: pillars and perspectives of an alternative paradigm / Derina R. Holtzhausen & Ansgar Zerfass The Pretoria school of thought: from strategy to governance to sustainability / Estelle de Beer, Benita Steyn, & Ronel Rensberg The Grunig legacy in academic studies and professional practice in Latin America / Maria Aparecida Ferrari The process of conducting the excellence study : a personal reconstruction of leadership / David Dozier & Lou Williams The influence of excellence: a citation analysis of excellence study in public relations scholarship, 1992-2011 / Yi-Hui Christine Huang & Joanne Chen Lu | ||
600 |
_aPublic Relations _928363 |
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700 |
_aSriramesh, Krishnamurthy _eEditor _928364 |
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700 |
_aKim, Jeong-Nam _eEditor _928365 |
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700 |
_aZerfass, Ansgar _eEditor _928366 |
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942 |
_2ddc _cLB _k659.2 _mPUB |
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999 |
_c74531 _d74531 |