| 000 | 01089nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 140223b2008 xxu||||| |||| 00| 0 eng d | ||
| 020 |
_a9788175543331 _c0.00 |
||
| 082 |
_a659.2 _bOLI |
||
| 100 | _aOliver, Sandra | ||
| 245 | _aPublic Relations Strategy | ||
| 250 | _a2nd ed | ||
| 260 |
_aNew Delhi _bKogan Page India Pvt. Ltd. _c2008 |
||
| 300 | _a146p | ||
| 440 | _aPR in Practice Series | ||
| 500 | _a1. Not 'just' public relations : PR strategy in a management context 2. PR's place on the board : a core governance role 3. Reputation management : a celebrity-driven society 4. Internal communication and PR : employees as ambassadors 5. Beyond 'customer is king' : sales and marketing promotion 6. Media relations : a borderless world view 7. Research methods : measures and motives 8. The ethical dimension : a moral imperative. | ||
| 600 | _aCorporate Communication | ||
| 890 | _aIndia | ||
| 995 |
_AOLI _B008335 _CS-N-S-N _D144.30 _E0 _F049 _G4603 _H0 _I0.00 _J195 26% _L20090414 _UC _W20090526 _XMahajan Book Depot _ZGeneral |
||
| 999 |
_c74543 _d74543 |
||