000			01323nam a2200193Ia 4500
008			140223b1997 xxu||||| |||| 00| 0 eng d
020			_a9788186803141 _c0.00
082			_a658.804 _bRUR
100			_aSaxena, Samiuddin Anjila
245			_aRural Marketing: Thrust and Challenges
260			_aJaipur _bNational Publishing House _c1997
300			_a420p
500			_aSamiuddin; Rahman, M; Saxena, Anjila; Dwivedi, Harsh; Rural Markets; India; Changing Environment; Marketing Strategies; Consumer Behaviour; Rural Communication; Marketing Mix; MIS; Agricultural Marketing; Regulated Markets; Farm Inputs; Fertiliser Pricing; Small Industry Products; Co-operative Institutions; Rajasthan; Handloom Industry; Milk & Milk Products; Co-operative Dairying; Rural Bank Marketing; Insurance; Marketing Life Insurance Service; Case Studies : Consumer Behaviour, Performance of Regulated Market in A.P.; Marketing Communication; Rural Retailer; Consumer Goods in Rural Kerala; Consumer Awareness; Cement in Rural Market
600			_aRural Marketing
700			_aRahman, M.
700			_aDwivedi, Harsh
890			_aIndia
995			_ARUR _C- _D550.00 _E0 _F049 _G2815 _H0 _I0.00 _UC _W19980205 _XMobel Book Distributors _ZGeneral
999			_c75619 _d75619