000 | 00951nam a2200241Ia 4500 | ||
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003 | OSt | ||
005 | 20150331113240.0 | ||
008 | 140223b2014 xxu||||| |||| 00| 0 eng d | ||
020 |
_a9780415683739 _c0.00 |
||
040 | _c | ||
082 |
_a658.8 _bHAS |
||
100 | _aHastings, Gerard | ||
245 | _aSocial Marketing: From Tunes to Symphonies | ||
250 | _a2nd ed | ||
260 |
_aLondon _bRoutledge Taylor & Francis Group _c2014 |
||
300 | _a526p | ||
500 | _aIf it works for Coca Cola Social marketing principles The shoulders of giants Making it happen the toolbox Research and the art of storytelling Only connect Competitive analysis Critical marketing Ethical issues The big picture : systems social marketing. | ||
600 | _aBehavior Modification | ||
600 | _aSocial marketing - Handbooks | ||
700 | _aDomegan, Christine | ||
942 |
_2ddc _cLB |
||
999 |
_c76407 _d76407 |