000 00951nam a2200241Ia 4500
003 OSt
005 20150331113240.0
008 140223b2014 xxu||||| |||| 00| 0 eng d
020 _a9780415683739
_c0.00
040 _c
082 _a658.8
_bHAS
100 _aHastings, Gerard
245 _aSocial Marketing: From Tunes to Symphonies
250 _a2nd ed
260 _aLondon
_bRoutledge Taylor & Francis Group
_c2014
300 _a526p
500 _aIf it works for Coca Cola Social marketing principles The shoulders of giants Making it happen the toolbox Research and the art of storytelling Only connect Competitive analysis Critical marketing Ethical issues The big picture : systems social marketing.
600 _aBehavior Modification
600 _aSocial marketing - Handbooks
700 _aDomegan, Christine
942 _2ddc
_cLB
999 _c76407
_d76407